Nowadays, many celebrities use Instagram to connect with their fans. Unfortunately, for some
celebrities, their popularity may not necessarily mean that they are liked by the public. The
keyboard warriors, i.e. haters can freely hit the keyboard and leave hate comments as cyber
communication does not require face-to-face interactions. Some of them even go so far by
creating haters’ accounts of certain public figures, as can be found on @mulanjameelaqueen,
created by the haters of Mulan Jameela, an Indonesian singer known for her affairs and
unregistered marriage with her friend’s husband. This paper explores how being “another”
woman is perceived in Indonesia. Mateo and Yus’ (2013) pragmatic taxonomy of insults was
used as the framework of analysis. The data were taken from the captions and the comments of
10 of the most commented posts of @mulanjameelaqueen. They were processed by using
AntConc to obtain the most frequently used words and their collocations, and the word clusters.
The results show that the most commonly used lexicons to refer to Mulan are: cireng
‘traditional snack’, lonte ‘whore’, Jamilonte or Mulonte (coined from Mulan Jameela and lonte
‘prostitute’), and iblis ‘devil’. The malicious comments are mostly related to Mulan’s physical
appearance, death threat to Mulan, divorce, and nikah siri ‘unregistered marriage’. The
comments may also reflect most of the haters’ (mostly females) negative perception and
judgement on unregistered marriage, divorced female, and “another” woman