DEVELOPMENT DIRECTIONS FOR THE TOURISM OFFER OF THE ALBA IULIA FORTRESS. QUALITATIVE ASSESSMENTS

Abstract

Achieving an integrated cultural and historic tourism offer is the main direction of thetourism development strategy for the Alba Iulia Fortress. The practice of implementing any strategyshows us that during this process a series of complementary or even antithetic projects and visions willoccur. Through qualitative assessments, based on a focus-group type of investigations with experts intourism, architecture and city planning, we suggest adjustments or even new development projects forthe Fortress.touristic offer, cultural tourism, tourism development