ON THE INTERNATIONALIZATION OF THE FIRMS – FROM THEORY TO PRACTICE

Abstract

The internationalization process is a complex type of process and, although manyspecialists in this field tried to create o model for this process that can be applicable to all thefirms, the practice proves that establishing a matrix for the process is completely wrong becausethere are many determinants that influence the process. For this to be more obvious we used thecontrast description of the theoretic approach of the internationalization process and thedescriptions of the determinants of the process, the factors that make the process so complex anddifferent from one enterprise to another.internationalization, firms, market