Dekimpe, Marnik

Deleersnyder, Barbara

Jan-Benedict E.M., Steenkamp

Lamey, Lien

English

Research Papers in Economics

A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products,”

Advertising Intensity and R&D Intensity: Differences across Industries and their Impact on Firm’s Performance,”

Are There Asymmetries in UK Consumption?

Arvind Rangaswamy and Gary Lilien (2005), “Turning Adversity into Advantage: Does Proactive Marketing during a Recession Pay Off?”

Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models,” in S. Leinhardt (ed), Sociological Methodology. Washington DC:

Band Spectrum Regression,” International Economic Review,

Brand Pricing in a Recessions,”

Business Cycle Asymmetry and Duration Dependence: An International Perspective,”

Business Cycle Volatility and Economic Growth: a Reassessment,”

Consumer Behaviour & Marketing Action”,

Consumer-Level Factors Moderating the Success of Private Label

Coping with Stagflation: Voluntary Simplicity,”

Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations, Thousand Oaks,

Cyclicality and Durability: Evidence from U.S.

Decomposing the Sales Promotion Accounting for Cross-Category Effects,” Work in progress.

Detrending, Stylized Facts and the Business Cycle,”

Does Growth Vary over the Business Cycle? Some Evidence form the G7

Effects of Recessions on Advertising Expenditures: An Exploratory

Estimating Missing Observations in Economic Time

Estimation and Inference in Two-Step Econometric Models,”

Extrinsic and Intrinsic Cue Effects on

Forecasting with Unobserved Components Time Series Models,

Helmut Lütkepohl and Tsoung-Chao Lee

How Business Cycles Contribute to Private-Label Success: Evidence form the United States and

How Robust is the Empirical Link between Business-Cycle Volatility and Long-Run

How Should National Brands Think about Private Labels?”

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments,”

How to Prevent a Hangover: Brave Strategies for Difficult Times,”

If Brands Are Built over Years, Why are They Managed over Quarters,”

Innovations’s Effect on Frim Value and Risk: Insights from Consumer Packaged Goods,”

Innovativeness and New Product Success: Insights from the Cumulative Evidence,”

Marketing Strategies during Recession:

Measuring the Dynamic Effects of Promotion on

Models for the Financial Performance Effects

New Products Over the Business Cycle,”

On the Exact Variance of Products,”

Postwar U.S. Business Cycles: An Empirical Investigation,”

Private Labels and the Channel Relationship: A Cross-Category Analysis,”

Promotion Has a Negative Effect on Brand Evaluations – Or Does it? Additional Disconfirming Evidence,”

Pursuing the Value Conscious Consumers: Store Brands Versus National Brand Promotions,”

Seasonal Marketing and Timing New product

The Asian Apocalypse: Crisis Marketing for Consumers and Business,” Long Range Planning,

The Category-Demand Effects of Price Promotions,”

The Increasing Power of Store Brands: Building Loyalty and Market Share,” Long Range Planning,

The Long-Term Impact of Promotion and

The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual,

The Probability Function of the Product of Two Normally Distributed Variables,”

The Relationship between Market Characteristics and Promotional Price

The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Categories,” Work in progress.

Trade Promotion in

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables over the Business-Cycle,” Quantitative Marketing and

Who Are the Price Vigilantes? An Investigation of Differentiating Characteristics Influencing Price Information Processing,”

Why Private Labels Show Long-Term Market Share Evolution,” GSIA Working Paper,

How to mitigate private-label succes in recessions? A cross category investigation.

https://lirias.kuleuven.be/bitstream/123456789/198269/1/MO_0802.pdf

How to mitigate private-label succes in recessions? A cross category investigation.

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Research Papers in Economics