This study sought to develop and test a measure\ud
of social presence. Based on review of current\ud
definitions and measures, a synthesis of the\ud
theoretical construct that meets the criteria and\ud
dimensions [1] is proposed for a broad successful\ud
measure of social presence. An experiment was\ud
conducted to test the internal consistency and\ud
criterion validity of the measures as determined by\ud
theory, specifically the ability of the measure to\ud
distinguish levels of social presence that almost all\ud
theories suggest exist between (1) face-to-face\ud
interaction and mediated interaction, and (2)\ud
different levels of mediated interaction
