As knowledge becomes more efficient according to its utilization, the steps of a values generating model by new knowledge development, in case of intellectual capital, are presented. The strategies of a training organization aiming at generating new information and knowledge are stated.intellectual capital, training organization, innovation, creativity, network economy, new knowledge generation

RATIU-SUCIU Camelia

English

Research Papers in Economics

  The Ninth International Conference 
“Investments and Economic Recovery”, May 22 – 23, 2009 
 
 
Vol.12, Nr. 1 special/2009        Economia seria Management 
 
130 
 
Values generating model in case of intellectual 
capital by new knowledge development 
 
 
Modelul generării de valori în cazul capitalului 
intelectual prin dezvoltarea de noi cunoştinţe 
 
Professor Camelia RAŢIU-SUCIU, Ph.D. 
The Bucharest Academy of Economic Studies, Romania 
e-mail: camelia_ratiu_suciu@yahoo.de 
 
 
Abstract 
As knowledge becomes more efficient according to its utilization, the steps of a 
values generating model by new knowledge development, in case of intellectual capital,  
are  presented.  The  strategies  of  a  training  organization  aiming  at  generating  new 
information and knowledge are stated.. 
 
Keywords:  intellectual  capital,  training  organization,  innovation,  creativity, 
network economy, new knowledge generation 
 
 
    Rezumat 
Deoarece cunoaşterea devine mai eficientă  pe măsura utilizării ei,  se prezintă 
paşii unui model ce generează valori prin dezvoltarea de noi cunoştinţe în cazul capitalului 
intelectual.  Sunt  enunţate  strategiile  unei  organizaţii  instruibile  ce  are  drept  scop 
generarea de noi informaţii şi cunoştinţe. 
 
Cuvinte-cheie: capital intelectual, organizaţie instruibilă, inovaţie, creativitate, 
network economy, generarea unor noi cunoştinţe 
 
JEL Classification: M21, O34 
 
 
he  classic  economy  is  focused  on  stability  and  equilibrium.  Today,  we 
notice  the  existence  of  instability,  of  fluctuations  and  of  evolutionist 
tendencies which practically occur on all levels. 
In knowledge society, the intangible assets as knowledge and the information and 
knowledge management, become the nucleus of capacities.  
Knowledge, as opposed to work, land and capital is an asset that becomes more 
important and efficient according to its use.  
T The Ninth International Conference  
“Investments and Economic Recovery”, May 22 – 23, 2009 
 
 
 
 
Economia seria Management    Vol.12, Nr. 1 special/2009 
 
131 
A knowledge-based organization requires a new entrepreneurial spirit and can give 
an impulse to top managers to transform the organization in such a way as to be able to 
apply and develop the value as a result of implementing new performance technologies.  
The  intellectual  capital  is  the  concept  assigned  to  combined  intangible  assets 
which allow a company to work efficiently. It can be expanded only if the innovation and 
creativity are capitalized into an organization such as it to develop for a long-time period.  
The intellectual capital covers four categories of intangible assets, namely:  
￿  market  assets:  brands,  market  segments,  backlog  of  orders,  distribution 
channels,  assignments,  franchising  etc.  This  kind  of  assets  efficiently  used  are  very 
important as a company to become competitive on market; 
￿  infrastructure assets: technologies, working methodologies, specific technical 
procedures  as  an  organization  to  efficiently  work.  This  kind  of  assets  constitutes  the 
organization culture, its financial structure, databases, management systems. These values 
determines the mode of employees work and communicate each other , the setting of the 
inter-department relations within the organization; 
￿  intellectual property assets: copyright, software, patents, industrial drawings 
and models, brands of  products, services, know-how, manufacturing  technical secrets; 
￿  human values: professional capabilities of employees, experience, capacity to 
state and solve problems, leaders etc. 
These  values  are  very  important  for  the  organization  and  they  have  to  be 
maintained on a high level.  
Professional gifts and capabilities belong to individuals and not to the organization 
where they work.  
At the same time, since people work together, the totality of human values can be 
higher than the sum of shares,  in case when the organization succeeded to get a team where 
the creative capacity is stimulated.  
The intellectual capital does not refer only to the existence of certain assets, values 
or resources, but it includes also the organization capability to transform a resource into 
another one.  
The simple presence of a resource does not generate value, but it is important the 
mode in which the resources are turned into account and especially the mode in which a 
resource is transformed into another one.  
The technological support of knowledge society is constituted by the convergence 
of three sectors:  
-  information technology; 
-  communication technology; 
-  digital production. 
The organizations abandon the personal computer and achieve connections among  
computers,  thus  facilitating  the  generation  of  the  so-called    network  economy    which 
implies important reorientations in the economic and social life.  
  The success  will  belong  to  the economic  organization focused  on  training,  on 
continuous development of its intellectual capital, on developing its knowledge base.  
  The organization  can be transformed into an  trainable one, aiming at developing 
and turning into account the information and knowledge acquired with a view to generate 
new information and knowledge, by using the following strategies: 
  - strategy of informatics infrastructure that refers to conceiving an infrastructure of 
technical means which to facilitate the data collection and their transformation into explicit 
information, more useful and valuable;  
  - strategy of capitalizing the intellectual property;   The Ninth International Conference 
“Investments and Economic Recovery”, May 22 – 23, 2009 
 
 
Vol.12, Nr. 1 special/2009        Economia seria Management 
 
132 
  - strategy of individual training; 
  - strategy of organization training; 
  - strategy of knowledge management; 
  - strategy of innovation. 
  The trainable organization can be created by  a combined application of the six 
strategies and the sequence of their presentation is the scheduling of their implementation.  
  The continuous increase of companies competitiveness requires as the innovation 
process to be an on-going process, this fact assuming the creation of a model of developing 
the process from new knowledge to their assimilation  within the organization, in order to 
generate, by an innovation process, a new value. The model has the following steps: 
￿  generation of  certain new knowledge; 
￿  assimilation of the new knowledge within the organization in order to generate 
a new value; 
￿  risk assumption and  its management; 
￿  practical  experimentation  of  new  knowledge  within  the  organization  by 
developing the innovation process ; 
￿  implementation  and  distribution  on  the  basis  of  some  contracts  of  the  new 
assimilated knowledge. 
  For  a  long  time,  the  idea  that  “knowledge  mean  power”  was  frequently 
disseminated, but practice has proved  that it is much more right to say that  knowledge 
generate  power  only  if  they  are  efficiently  applied.  Hence,  the  requirement  as  any 
organization  to find the modality  by which the knowledge which is useful to its existence 
and development to be identified, stored into a knowledge base and distributed to all those 
who are interested in,  stimulating, at the same time, the co-participation.  
 
 
Bibliography 
 
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Geschäftsorientiertes Wissensmanagement.

Values generating model in case of intellectual capital by new knowledge development

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