Technology has come to be appreciated as key to the competitiveness of micro and macroeconomic level. Technological environment affecting business firms by increasing trade efficiency in making services and quality of services. Usually there should be no problems related to computer equipment or communications systems. Life of individuals and firms will be influenced increasingly more by biotechnology, bionic or biometrics. Today it put more emphasis on the development of biotechnology, whose future shows to be as extensive as in the case of information technology. Biotechnology also founded an alternative universe.technology, biotechnology, bionic, biometrics, firms trading

ENEA Constanta

TANASOIU Georgiana Lavinia

English

Research Papers in Economics

  The Ninth International Conference 
“Investments and Economic Recovery”, May 22 – 23, 2009 
 
 
Vol.12, Nr. 1 special/2009        Economia seria Management 
 
98 
 
The magic of the century we live in. 
The supremacy of three bio factors 
and their impact on firms trading 
 
                               
                                      
                                   
 
 
                                           
University ,,Constantin Brâncuşi” of Tg-Jiu, Romania 
e-mail:georgianatanasoiu@yahoo.com 
                      A        
University ,,Constantin Brâncuşi” of Tg-Jiu, Romania 
e-mail: eneaconstanta@yahoo.com 
 
 
Abstract 
Technology has come to be appreciated as key to the competitiveness of micro and 
macroeconomic level. Technological environment affecting business firms by increasing 
trade efficiency in making services and quality of services. Usually there should be no 
problems related to computer equipment or communications systems. Life of individuals 
and  firms  will be influenced  increasingly more  by  biotechnology,  bionic  or biometrics. 
Today it put more emphasis on the development of biotechnology, whose future shows to be 
as  extensive  as  in  the  case  of  information  technology.  Biotechnology  also  founded  an 
alternative universe. 
 
Keywords: technology, biotechnology, bionic, biometrics, firms trading 
 
 
    Rezumat 
Tehnologia a ajuns să fie apreciată drept cheia competitivităţii la nivel micro şi 
macroeconomic.  Mediul  tehnologic  influenţează  activitatea  firmelor  de  comerţ  prin 
creşterea operativităţii efectuării serviciilor şi calitatea prestaţiei. Actualmente nu ar trebui 
să  existe  probleme  legate de echipamentul  informatic  sau  de  sistemele  de  comunicare. 
Viaţa indivizilor şi a firmelor va fi influenţată din ce în ce mai mult de biotehnologie, 
bionică sau biometrie. Actualmente se pun multe accente pe dezvoltarea biotehnologiei, al 
cărei viitor se prefigurează a fi la fel de amplu cum este cazul tehnologiei informaţiilor. 
Aceasta a pus bazele unei univers alternativ. 
 
Cuvinte-cheie: tehnologie, biotehnologie, bionică, biometrie, firme de comerţ 
JEL Classification: M20 
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he firms are influenced in their activity by macro-environment factors such 
as demographic-environmental factors, economic environment, social and 
cultural  environment,  technology  environment  and  legislative  political 
environment (Somes et al. 2001) 
Technological  environment  includes  components  that  explain  how  to  obtain 
products  or  services  that  use  the  company  at  a  time.  The  main  particular  factors  that 
technological progress may express concern the inventions and the innovations. What led to 
redefine  the  roles  of  various  factors  was  the  fact  that  in  industrialized  countries  the 
technological factor was responsible for 40% to 75% rate of economic growth recorded. 
Alvin  Toffler  emphasizes  high-technology  as  support  in  the  development, 
underlying  the  modern  technologies  role.  Knowledge,  new  technologies  and  new 
institutions are the most recent sources of development (Griffin 2000). 
  Analysis of environmental technological highlights put in first frame the speeding 
of technological progress, there are unlimited possibilities for innovation, of substantial 
budgets for research-development, focusing on minor improvements to the detriment of 
major findings and growth of regulations on technology transfer. The pace of economic 
development depends on the number of technological discoveries. Having a remarkable 
impact, the use of technology enhances from the quality point of view, diversifying and 
specializing.  Technological  environment  is  characterized  by  the  level  of  technological 
capacity,  receptiveness  towards  technological  innovation  and  the  endowment  of  goods. 
Technology is causing a domino in all sectors of business, the most illustrative example is 
the  Internet  (Figure  1.  Share  of  persons  which  have  internet  access  at  home:  2005/1, 
2008/1). 
 
Figure 1. Share of persons which have internet access 
at home: 2005/1, 2008/1 
Source: Eurobarometer 69, Public opinion in the European Union, Spring 2008 
(http://ec.europa.eu/public_opinion) 
 
A  very important  one  feature  currently  owns  the  Internet, as  an  expression  of 
expansion technology. Remarkable development of the Internet led to numerous changes in 
different environments: economic, political, social, natural etc. 
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Internet access in Romania has tripled in the past three years. According to the 
report  The  Global  Information  Technology  2007-2008,  the  phenomenon  is  specific  to 
countries that were and are still the most poorly connected to the internet in the European 
Union. Similar increases  have  registered  also  Bulgaria,  Hungary,  Latvia  and  Lithuania. 
There are clear signs of a reduction in disparities of population stratification in the union. 
Also, according to the same report The Global Information Technology Report 2007-2008, 
the indicators: Internet bandwidth (place 34), subscribers to broadband internet (place 35) is 
for our country strengths, but weaknesses points are more numerous. Government priority 
in terms of information and communication technology puts us on the spot 101 of 127 
countries under review, the availability of the newest technology, the costs of companies in 
research development, collaboration between universities and industry are low (Table 1 The 
number of Romania's Rating from 127 countries, depending on other technological factors). 
Technology has come to be appreciated as key to the competitiveness of micro and 
macroeconomic level. Technological environment affecting business firms by increasing 
trade efficiency in making services and quality of services. Usually there should be no 
problems related to computer equipment or communications systems. 
New  directions  of  technological  development  are  involving  portability,  online 
presence. More and more trade companies operating through digital networks, this direction 
of development for online authentication will result in increased confidence in transactions 
through the Internet. It is noticed a trend toward mobility in Romania, both in sales of 
portable  equipment  to  the  detriment  of  desktop,  also  in  the  management,  control  and 
business development at distance.  
The  Internet  is  a  means  of  communication  of  the  company  trade  with  its 
customers,  a  way  of  marketing  products  and  payment  of  value  of  goods  purchased  by 
customers, reducing the space and the time. 
Thus, in  one, the  world is  dominated  by  small e” (Dinu, 2007), is very  much 
exploit  the  facilities  provided  by  the  Internet:  the  ability  to  communicate,  winning 
boundaries, time and space. 
Among the economic sphere, transformed by using the Internet in e-fields, we 
appreciate the  development of activities such as: business knowledge, e-business, web-
business,  M-business,  B2B  (business  to  business),  C2C  (customer-to-customer)  B2C 
(business to consumer) e-commerce, e-tail, P2P (peer-to-peer), M2M (machine-to-machine) 
network-to-network, e-market, your market, e -marketplace, e-scholarship, e-procurement, 
e-tendering, e-compensation, e-tourism, e-money, digital money, cyber money, cyber coin, 
card, e-payment, e-bill, e-tax, e-banking and banking, m-banking, e-engineering, e-learning, 
e-shipping, e-leasing, e-commerce, i-commerce, m-commerce, etc. 
 
The number of Romania's Rating from 127 countries, depending on other 
technological factors 
Table 1 
No. crt.  Name index  Held in place  
by 127 countries 
1  Number of telephone lines  62 
2  Availibility of new telephone lines  86 
3  Internet servers  62 
4  Extent of business Internet use  78 The Ninth International Conference  
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No. crt.  Name index  Held in place  
by 127 countries 
5  Accessibility of digital content  54 
6  Availability of scientists and engineers  47 
7  Quality of scientific research institutions  70 
8  Cost of mobile telephone call  63 
9  Company spending on R&D  87 
10  University-industry research collaboration  87 
11  Government prioritization of ICT  101 
12  Government success in ICT promotion  73 
13  Gov't procurement of advanced tech products  81 
14  Importance of ICT to government vision of the future  81 
15  ICT use and government efficiency  71 
16  Presence of ICT in government offices  35 
17  Availability of government online services  73 
18  Mobile telephone subscribers  48 
19  Level technology absorption  83 
20  Capacity for innovation  62 
21  Availability of latest technologies  91 
22  Utility patents  61 
Source: Processing data by The Global Information Technology Report 2007-2008 
(http://www.insead.edu)   
 
Development of technology has changed the entire activity business of trading 
firms, such through electronic payments ensures maximum efficiency for the customers, it 
can order products and may pay from computer. 
Electronic commerce although it is not expanded in Romania, is an activity which 
is forecast to take magnitude in the future, but currently is the hallmark of the economic 
crisis will have a separate development. E-commerce has significantly changed the scope of 
payment and purchasing habits. 
Development  of  e-economic  areas  is  very  pregnant.  The  main  reason  for 
development is the flexibility of organizing business activities in order to guide consumers. 
In Romania there are gaps in the science of population stratification on urban-rural 
environments, to the detriment of the rural environment, and trade firms, which have a 
weak connection with the people of the area. A potential tendency to reduce disparities in 
terms of access to the Internet will support to facilitate trade relations firm-client-firm trade 
administration. 
Increased of competitiveness and economic performance of economic operators 
and accelerate the introduction process of advanced technologies in the economy is one of 
the directions contained in the programming budget of the Ministry of Education Research 
and Youth in the strategic plan 2008-2010. For this purpose has resulted the planned results 
and performance indicators, according to Table 2. 
 
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Indicators of performance 
Table 2 
Performance Indicators  Computing modality of  performance 
indicator  2007  2008  2009  2010 
Share of export of high-tech products in total 
employees  in  industry  manufacturing/services 
(0.4% / 1.5% of total employment) 
 
4,2%  4,5%  4,8%  5,2% 
  0,5%/ 
1,8% 
0,6% 
2,2% 
0,7% 
2,5% 
0,8% 
3,0% 
Source:  Strategic  Plan  2008-2010,  The  programming  budget  element,  the  Ministry  of 
Education Research and Youth (www.edu.ro) 
 
  According to the global area, the sector of information technology will influence 
the increasing number of sectors, by implementing new technologies or earlier, but renewed 
such as nanotechnology (Figure 2. Significance of nanotechnology). Webster Dictionary 
defines this term as ,,the art of handling tiny devices of molecular dimensions".  
 
 
 
Figure 2. Significance of nanotechnology The Ninth International Conference  
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Life  of  individuals  and  firms  will  be  influenced  increasingly  more  by 
biotechnology, bionic or biometrics. 
Today it put more emphasis on the development of biotechnology, whose future 
shows  to  be as extensive as in the case of information technology.  Biotechnology  is a 
science  that  successfully  combines  scientific  conquests  of  biology  with  technology  to 
improve the standing of life. Biotechnology is any application that uses biological systems, 
living organisms or derivatives thereof, to create or modify products or processes well. 
Technology trends supporting economic development, the impact is particularly reflected 
by  the  development  of  communication  technologies  and  the  organization  of  economic 
activities 
Biotechnology  also  founded  an  alternative  universe.  For  example,  there  are 
companies (IBM, Philips and Vodafone), which opened offices in Second Life and the 
example has aroused the interest of official institutions such as the European Commission, 
intends to open virtual offices and embassies. Second Life virtual world is a 3-D world, 
created by users and provides a platform for communication, business and education. With 
the virtual world some of the big companies already have this conference in the universe. 
Second Life will change people's perception essentially on the manner how we 
interact and how to conduct business development in present or future. 
,,The  three  bio-parameters”  make  more  efficient  the  business  firms.  Recent 
progress  in  new  techniques  determines  radical  changes  in  the  techniques  of  operating 
business units. 
Currently,  there  are  multiple  applications  of  technologies  in  the  field  of  trade 
firms. For example, Bionic has a clear influence on companies and people, many of the 
phenomena observed in nature are applied at present in people's lives, and using biometric 
devices, such as those employed for clocking, to obtain data on the exact number of hours 
worked, removing also the time that it would assign an employee of this activity. Biometric 
devices can be used independently or integrated to access control systems, recognizing the 
characteristics of typical behavior and physical measurable human rights, offers advanced 
certification for establishing identity. Biometric solutions may take physical form or forms 
of behavior. Natural solutions for obtaining biometric data measurement part of the body 
involving face recognition, iris, retina recognition, fingerprint recognition, the arteries and 
hand  geometry  recognition.  The  biometric  solutions  involve  behavioral biometric  voice 
recognition  and  signature  recognition.  Biometric  solutions  consist  in  transforming 
biometric characteristics known a man to code without equal, but that only specific people. 
This code is recorded in an electronic environment and compared with records established 
the identity of the person active and in this way to obtain the desired results. 
The biometric systems allow the access to monitor the people controls and thus 
can be distinguished and separated persons authorized by the unauthorized. Unlike access 
card or code, biometric systems make it impossible copying or imitating the characteristics 
of personal, they may not be transferred to another person, can not forget and can not be 
lost. 
The influence of environmental technology companies in trade shows by major 
innovations: the houses marked with scanner, encoding goods (EAN, UPC, etc.) network 
transmission  of  data,  preparation  of  automated  controls,  the  expansion  of  electronic 
commerce, development of telematics. Houses marked with scanner accelerates the process 
of collection, revealing sources of unplanned losses, saving bookmarks regarding prices and   The Ninth International Conference 
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improving  management  purchases,  stocks,  linear,  promotion,  etc.  Telematics  can  occur 
while a reorientation of manners purchase of goods, in this case, innovation is crucial. 
Some  authors  emphasizes  the  need  to  take  into  account  not  only  the  positive 
environment  that  has  over  the  company  name,  to  choosing  the  optimal  variant  of  the 
strategy,  but  also  negative  ones,  present  in  the  form  of  political  risk,  economic,  legal, 
technological, Financial (Mathé 1987). 
Activities  of  transport,  warehousing,  storage,  wholesale  and  retail  of  goods, 
services, etc. utilities are increasing the value of gross domestic product. Meanwhile, the 
cost of them are influencing the price which the product is adopted by consumers, which 
together with the cost of which is obtained a unit product characterize along with the size of 
gross domestic product per capita, the state of the economy. 
The  condition  to  enhance  business  contribution  to  firm  growth  is  the 
modernization  of  the  distribution,  by  incorporating  scientific  and  technical  progress 
contemporary.  This  objective  requires  a  comprehensive  process  of  recovery  advanced 
creative experience in the specific area of our country, start from the fact that distribution 
systems are very varied from country to country, even among the economically advanced. 
Implementation of scientific and technical progress has profound implications for 
the evolution of trade firms: increasing number of new or upgraded increasing the demands 
on the purchase of products. The discovery and exploitation of technological opportunities 
should  become  a  permanent  activity  of  senior  management  and  those  participating  to 
substantiation strategy of the company. 
 
 
References 
 
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Palgrave, New York.   
Mathé,  J.  Ch.  (1987).  Politique  Générale  de  l’Éntreprise:  Analyse  et  Management 
Strategique, Édition Economica. 
Someşan, C et all (2001). Marketing bases, Efes Publishing House, Cluj Napoca 
Dinu,  V.  (2007).  „Electronic  trade  –  a  new  oportunity  of  competivity  increasing”, 
Amphiteater Economic, ASE, Bucureşti Publishing House, No. 21, p. 5 
http://www.weforum.org/pdf/globalagenda.pdf 
http://www.insead.edu/v1/gitr/wef/main/analysis/showcountrydetails.cfm 
http://www.edu.ro 
 

Marketing bases, Efes Publishing House, Cluj Napoca Dinu, V.

Politique Générale de l’Éntreprise: Analyse et Management Strategique, Édition Economica.

The magic of the century we live in. The supremacy of three bio factors and their impact on firms trading

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