Grassroots to Global: Online Incubation of Grassroots Innovations based Enterprises

Abstract

The dominant model of globalisation creates considerable anxiety and stress in the minds of small-scale entrepreneurs and civil society organisations. In this model, choices for small entrepreneurs are very limited. The model assumes a kind of one-way street. The self-employed small-scale entrepreneurs must give way for the large capital to dominate the market space. The proposed Grassroots to Global (G2G) model is aimed at reversing the dominant trend. It aims at carving out space for grassroots innovators in the global markets. A recent conference in China bringing the collaborators from Brazil, India and China besides representatives of 15 other countries further stressed this point.