Marketing of Indian Organic Products: Status, Issues, and Prospects

Abstract

Organic farm production and trade has emerged as an important sector in India as in other parts of the developing world, and is seen as an important strategy of facilitating sustainable development. This paper locates the rationale for organic farming and trade in the problems of conventional farming and trade practices, both international and domestic, and documents the Indian experience in organic production and trade. It explores the main issues in this sector and discusses strategies for its better performance from a marketing and competitiveness perspective.