Taiwan is a major importing country of US fruits. This study examines the market competitiveness and consumer preferences of US fruits in Taiwan using cross-sectional data. Results indicate that for either retailers or consumers, imported US fruits compete favorably with domestic grown fruits in the Taiwanese fruit markets.Consumer/Household Economics,

Hsu, Jane Lu

Wann, Joyce J.

English

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COMPETITIVENESS AND CONSUMER PREFERENCES OF US FRUITS IN TAIWAN

COMPETITIVENESS AND CONSUMER PREFERENCES OF US FRUITS IN TAIWAN

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