This study aims to evaluate the private opportunity cost for an extensive forest recover program in the Cantareira-Mantiqueira Corridor Region and discuss its results focusing on three central questions: i. what is the private opportunity cost of forest restoration for the main land use activities in the Cantareira-Mantiqueira Corridor Region? ii. how the private opportunity costs varies throughout the region? iii. What are the most cost-effectiveness PES strategies available for the Cantareira- Mantiqueira Corridor Region