TRENDS AND CHALLENGES OF ROMANIAN BROKERAGE INSURANCE MARKET

Abstract

The distribution of insurance products represents a key aspect regarding theattainment of positive results by insurers. Insurance brokers represent one of the majordistribution channels in some national markets, including Romania. The present paper aimsat highlighting the importance of insurance brokerage on the Romanian market, analyzing theevolution of brokers in quantitative terms and also grasping the main characteristics of therecent evolution of this market. Based on the official statistics, the paper emphasizes the mainmanagerial aspects that have guided and will guide the Romanian brokerage market, as wellas the challenges brokers will have to solve in order to have a positive development.insurance, brokers, distribution channels