The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.Television set industry, Market Driven Management, Competitiveness, Intangible Assets DOI:http://dx.doi.org/10.4468/2010.2.07silvestrelli
