thesis
A Closer Look at Web Questionnaire Design.
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Abstract
This dissertation deals with the design of online questionnaires and its consequences for data quality: what is the effect of the number of items placed on a screen, the response categories, layout choices et cetera. It also focuses on attrition and panel conditioning: what do people learn from taking surveys both in content and in the response process. In short: A Closer Look at Web Questionnaire Design.