Marketing si comunicare pe internet/ Marketing and Communication on the Internet (Romanian Version)

Abstract

The paper is structured in 8 chapters in which there are approached from general to particular specific issues, both theoretical and practical, of marketing communication in the online environment. A book which aims to investigate marketing communication on the Internet is based, from the very beginning, on three highly dynamic components: communication, marketing and the Internet. Yet, it is not the place to do an analysis of communication, the marketing or the Internet. No. pg. 490, B5 JIS formatMarketing, internet, environment