Maharani, Anita

Binus University Repository

Exploration of Methods for Small Businesses in Determining The Brand Positioning through Marketing Mix Concept

Winnerby Anita MaharaniSubmission date: 19-Nov-2018 07:11AM (UTC+0700)Submission ID: 1041432112File name: The_Winner_Vol_19_No_1_March_2018_Exploration_of _Methods.pdf (257.79K)Word count: 3839Character count: 203903%SIMILARITY INDEX2%INTERNET SOURCES1%PUBLICATIONS2%STUDENT PAPERS1 1%2 1%3 1%4 <1%5 <1%Exclude quotes OnExclude bibliography OnExclude matches < 10 wordsWinnerORIGINALITY REPORTPRIMARY SOURCESsevgiligiyim.comInternet SourceSubmitted to Laureate Higher Education GroupStudent Paperis.muni.czInternet SourceSubmitted to International University SchlossReichardshausenStudent PaperGuida Helal, Wilson Ozuem. "chapter 16 SocialIdentity Matters", IGI Global, 2018Publicat ionFINAL GRADE/0WinnerGRADEMARK REPORTGENERAL COMMENTSInstructorPAGE 1PAGE 2PAGE 3PAGE 4PAGE 5PAGE 6PAGE 7RUBRIC: AE RUBRICTRSCALE 0SCALE 1SCALE 2SCALE 3SCALE 4SCALE 5SCALE 6SCALE 7SCALE 8SCALE 9SCALE 10 Task Response• does not submit • does not attempt the task in any way• answer is completely unrelated to the task• barely responds to the task • meets only a small proportion of the requirednumber of words • does not express a thesis • may attempt to present oneor two ideas but there is no development• does not adequately address any part of the task • meets only a smallproportion of the required number of words • does not express a clearposit ion • presents f ew ideas, which are largely undeveloped or irrelevant• responds to the task only in a minimal way or the answer is tangential; the f ormatmay be inappropriate • the report is substantially shorter or longer than therequired number of words • presents a thesis but this is unclear • presentssome main ideas but these are dif f icult to identif y and may be repetit ive, irrelevant ornot well supported• addresses the task only partially; the f ormat and/or content of the section headingsmay be inappropriate in places • the report is substantially shorter or longer thanthe required number of words • expresses a thesis but its development is notalways clear and there may be no conclusions drawn • presents some ideas butthese are limited and not suf f iciently developed; there may be irrelevant detail• addresses all parts or sections of the report as appropriate f or its nature andpurpose although some parts or sections may be more f ully covered than others • is only over or under by approximately 15 percent of the required number ofwords • presents relevant ideas to support the thesis but the other parts orsections of the report are not well developed • presents relevant ideas butsome may be inadequately developed/ unclear• addresses all parts or sections of the report as appropriate f or its nature andpurpose • is only over or under by approximately 10 percent of the requirednumber of words • presents a clear thesis with supporting ideas , but there maybe a tendency to over-generalize and /or supporting ideas may lack f ocus• suf f iciently addresses all parts or sections of the report as appropriate f or itsnature and purpose • is only over or under by approximately 5 percent of therequired number of words • presents a well-developed thesis and presentsrelevant, extended and supported ideas under each part or section of the report• f ully addresses all parts of the report as appropriate f or its nature and purpose • meets the required number of words , excluding ref erences • presents a f ullydeveloped thesis and presents relevant, f ully extended and well- supported ideasunder each part or section of the report• excellently addresses all parts or sections of the report as appropriate f or itsCCSCALE 0SCALE 1SCALE 2SCALE 3SCALE 4SCALE 5SCALE 6SCALE 7SCALE 8SCALE 9SCALE 10LRnature and purpose • meets the required number of words , excludingref erences • presents a f ully developed thesis and presents relevant, f ullyextended and well-supported ideas under each part or section of the reportCoherence and Cohesion• does not submit• f ails to communicate any message• has very litt le control of organization f eatures• does not organize ideas logically • may use a very limited range of cohesivedevices, and those used may not indicate a logical relationship between ideas• presents inf ormation and ideas but these are not arranged coherently and there isno clear progression in the response • uses some basic cohesive devices butthese may be inaccurate or repetit ive • may not write in paragraphs or their usemay be conf using• presents inf ormation with some organization but there may be lack of overallprogression • makes inadequate, inaccurate or over-use of cohesive devices • may be repetit ive because of lack of use of ref erents and substitution • maynot write in paragraphs or paragraphing may be inadequate• arranges inf ormation and ideas coherently and there is a clear overallprogression • uses cohesive devices ef f ectively, but cohesion within and/orbetween sentences may be f aulty or mechanical • may not always use ref erentsclearly and appropriately • uses paragraphing, but not always logically• logically organizes inf ormation and ideas; there is clear progression throughout • uses a range of cohesive devices appropriately although there may be someunder/-over-use • presents a clear central topic within each section of the report• sequences inf ormation and ideas logically using appropriate main and sub-headings • manages all aspects of cohesion well • uses paragraphingsuf f iciently and appropriately• uses cohesion f luently • skillf ully manages paragraphing and logically developsmain and sub-headings • presents a clear central topic within each part orsection of the report• excellently uses cohesion in such a way that it f alls naturally and attracts noattention • skillf ully manages paragraphing and logically develops main and sub-headings of the report • excellently presents a clear central topic within eachpart or section of the reportLexical ResourceSCALE 0SCALE 1SCALE 2SCALE 3SCALE 4SCALE 5SCALE 6SCALE 7SCALE 8SCALE 9SCALE 10GRASCALE 0SCALE 1SCALE 2SCALE 3SCALE 4• does not submit• can only use a f ew isolated words• uses an extremely limited range of vocabulary; essentially no control of wordf ormation and/or spelling• uses only a very limited range of words and expressions with very limited control ofword f ormation and/or spelling • errors may severely distort the message• uses only basic vocabulary which may be used repetit ively or which may beinappropriate f or the task • has limited control of word f ormation and/or spelling;errors may cause strain f or the reader• uses a limited range of vocabulary, but this is minimally adequate f or the task •may make noticeable errors in spelling and/or word f ormation that may cause somedif f iculty f or the reader• uses an adequate range of vocabulary f or the task • attempts to use lesscommon vocabulary but with some inaccuracy • makes some errors in spellingand/or word f ormation, but they do not impede communication• uses a suf f icient range of vocabulary to allow some f lexibility and precision •uses less common lexical items with some awareness of style and collocation •may produce occasional errors in word choice, spelling and/or word f ormation• uses a wide range of vocabulary f luently and f lexibly to convey precise meanings • skillf ully uses uncommon lexical items but there may be occasional inaccuracies inword choice and collocation • produces rare errors in spelling and/or wordf ormationuses a wide range of vocabulary with very natural and sophisticated control of lexicalf eatures; rare minor errors occur only as ‘slips’uses a wide range of vocabulary with very natural and sophisticated control of lexicalf eaturesGrammatical Range and Accuracy• does not submit• cannot use sentence f orms at all• cannot use sentence f orms except in memorized phrases• attempts sentence f orms but errors in grammar and punctuation predominate anddistort meaning• uses only a very limited range of structures with only rare use of subordinateclauses • some structures are accurate but errors predominate, and punctuationis of ten f aultySCALE 5SCALE 6SCALE 7SCALE 8SCALE 9SCALE 10RSCALE 0SCALE 1SCALE 2SCALE 3SCALE 4SCALE 5SCALE 6SCALE 7SCALE 8SCALE 9• uses only a limited range of structures • attempts complex sentences butthese tend to be less accurate than simple sentences • may make f requentgrammatical errors and punctuation may be f aulty; errors can cause some dif f icultyf or the reader• uses a mix simple and complex sentence f orms • makes some errors ingrammar and punctuation but they rarely reduce communication• uses a variety of complex structures • produces f requent error- f reesentences • has good control of grammar and punctuation but may make a f ewerrors• uses a wide range of structures • the majority of sentences are error- f ree • makes only very occasional errorsuses a wide range of structures with f ull f lexibility and accuracy; rare minor errorsoccur only as ‘slips’uses a wide range of structures with f ull f lexibility and accuracyRef erencing• does not submit• does not include any ref erences and/or in- text citations.• Probably no in- text citations and/or a f ew ref erences which may or may not berelevant, none in the correct f ormat, or suf f iciently balanced to provide support tothe paper.• Some in-text citations and f ew ref erences are relevant, none in the correct f ormat,and are either insuf f icient in number to provide adequate support to the paper or toomany to justif y originality• Some in-text citations and some ref erences are relevant, rarely in the correctf ormat, but are poorly distributed to provide support to the paper• Some in-text citations and the majority of ref erences are relevant, some in thecorrect f ormat, but are not well-distributed to provide support to the paper• The majority of in- text citations and ref erences are relevant, majority in the correctf ormat, and distributed to provide support to the paper• The majority of in- text citations and most ref erences are relevant, mostly in thecorrect f ormat, and suf f iciently distributed to provide support to the paper• Most in- text citations and all ref erences are relevant, in the correct f ormat, and well-distributed to provide strong support to the paperAll in- text citations and most ref erences are relevant, in the correct f ormat, and verywell-distributed to provide strong support to the paperSCALE 10 • All in- text citations and ref erences are completely relevant, in the correct f ormat,and extremely well-distributed to provide convincing support to the paper

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