THE EFFECT OF SITE CHARACTERISTICS ON RELATIONSHIP QUALITY FACTORS AND E-WORD OF MOUTH IN ONLINE SHOPPING: AN OBSERVATION CONDUCTED IN JAKARTA - Site characteristics, Customer satisfaction, Relationship quality, E-trust, Ecommitment,
E-word of mout

KHIANI, ESHA

Michiko Tamala, Anita

English

Binus University Repository

  i BINUS UNIVERSITY INTERNATIONAL BINUS UNIVERSITY Art and Design Graphic Design and New Media Sarjana Seni Even 2011/2012  ALTERNATIVE DESIGN: SOFTEX PACKAGING Eunike Santosa  1200964270  Abstract Objectives To increase the image of softex from ‘old’ to ‘modern’, to create a look for softex that is distinct, unique from its competitors, to give a look that is able to tell information about the product and exhibit the good quality offered by the product.  Method Both Qualitative (interview, books and internet) and Quantitative (questionnaires) research method were conducted.  Result The result of the method enables the author to identify the problem and manage to create a solution fit for solving the problem.  Conclusion Packaging plays important role in branding environment. The alternative design for the packaging is the solution to achieve those objectives mentioned above.  Keywords Modern, Feminine, unique, high quality, hygiene, soft, attractive and distinct.  

THE EFFECT OF SITE CHARACTERISTICS ON RELATIONSHIP QUALITY FACTORS AND E-WORD OF MOUTH IN ONLINE SHOPPING: AN OBSERVATION CONDUCTED IN JAKARTA

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