DESIGN PUBLICATION âVINYL RECORD BOOKâ - Vinyl record, Nostalgic, Informativ

ZULKARNAEN, ISKANDAR

English

Binus University Repository

! "!BINUS UNIVERSITY INTERNATIONAL BINUS UNIVERSITY  Major Art & Design Stream Graphic Design Bachelor of Art Thesis Semester Even year 2011  DESIGN PUBLICATION “VINYL RECORD BOOK”  Iskandar Zulkarnaen  (1200963343) Class: 08 PBD  Abstract  Objectives: Are to revive the trend of first music format in the world that is the vinyl  record. And to give out some general information, knowledge about vinyl record and  also guidance for people who are interested in the common field.!! Method: The interview data was collected by interviewing the owner of monka  magic record store and the author also collected conducted questioner online.  Results: People are still lack of information about vinyl record and want to know  further.    Conclusion: Create a book about basic vinyl record to give the information and  guidance also there is some merchandise for this book.  Keywords Vinyl record, Nostalgic, Informative.    ! "#!PREFACE   First of all, the author would like to thank Allah SWT that this thesis finish on time and for giving the author the strength, ability, healthiness. In order to obtain a Bachelor Degree at Binus International University, the writer must make a final project with the title of "Design Publication Vinyl record book”. As one of the requirements for graduation, this thesis and final project must be submitted to Binus International University.  In creating this thesis, the writer received help from many sources. The writer would also like to thank for these people: 1. To the writer's family. The writer's parents, Lisa Andriawati and Mulyadi Hasan, also my brother Ridwan Adi and my sister Sita Ramdhani.  2. Mrs. Jane Basiroen, MFA., as the Head of School of Art and Design who gave moral supports to the Art & Design School students.   3. Mr. Emmanuel Saptaputra, MM.Des., as the Deputy Head of School of Art and also as my supervisor, thanks for his help, advises, guide and also support in finishing this thesis topic.  5. Mayo Ramandho as owner of monka magic, thanks for helping me give the information that I need about vinyl record.  6. Amadea Fadiani, many thanks for support, help, understanding and your love.  7. PBD class friends in Art and Design School, Gema Semesta, Sonny Hosea, Fellyna Tanujaya, Jayanti Ragumani, Rizka Ramadhani, Putri Livia, Florence Hutomo, Natalie Paulina, Vera Winardi, Sonya Seddarasan, Sonia Tiosanto, Dody Arya, Kharissa Pitojo, thanks for your support and for all of the memories and laughter we have shared together for the last four years, also all other friends who helped this project, moral supports and valuable information to the writer to complete this thesis.   ! "##!The writer understands that this thesis is not perfectly made. The writer would apologize if there were many mistakes appeared in this thesis writing. Finally, the writer would be more grateful to receive feedbacks from the reader for this thesis improvement.                                                                                                                               Jakarta, July 2012  Iskandar Zulkarnaen  ! "###!TABLE OF CONTENT  Cover Page…………………...................……………………...…………………......i  Title Page…………………..………………………..........………….……………….ii  Certificate of approval……………..........…………………………….……..…....…iii  Statement of Examiners……………………………………………………...………iv  Abstract……………….……………………………………………………...………v  Preface………………..……………………………………………………...………vi  Table of content………………………….......………………………..………...…..viii  List of figure……………………………………...…………….……………...……xiii   CHAPTER 1   INTRODUCTION 1.1  Background……………………………...………………...… 1 1.2   Scope……………………………………...…………………. 3 1.3   Aims and Benefits…………………………………...………. 3 1.3.1 Aims……………..……………………………………...3 1.3.2 Benefits………………………………………………....4 1.4   Structure…………………………………...……………….... 4  CHAPTER 2   THEORITICAL FOUNDATION 2.1   Theory of Publication………………...……………….…….. 6 ! "#!2.2   Theory of Book……….......……………………………....…. 7 2.2.1 Book Anatomy………………………………………….7 2.3   Theory of grid and layout in publication………….……...…. 8 2.4   Theory of Colour………………...……………….……..……9 2.5   Theory of Typography….…………………….……..……... 10 2.6   Theory of imagery in publication………………………...…12 2.6.1 Photography………………………...............................12 2.6.2 Illustration………………………..................................13  CHAPTER 3  PROBLEM ANALYSIS 3.1   Vinyl Record………………………………………...……... 14 3.1.1 Definition……………………………………………...14 3.1.2 Type of vinyl record…………………………………..14 3.2   Problems………….……………………………...………… 15 3.3   Target analysis………..……………………...…………...... 16 3.3.1 Demographic.………………...………………………. 16 3.3.2 Geographic…..……………………...………………... 16 3.3.3 Psychographic………………………………………... 17 3.4   Sampling method………………...……………...…………. 18 3.5   Survey result……………………...…………………………18 3.6   Problem Identification……..……………..………………... 26 3.7   Analysis of similar and existing project…………………….27 3.8   SWOT Analysis…………………………..………………... 27 3.8.1 Strength………………………………………………..27 3.8.2 Weakness….…………………………………………..28 ! "!3.8.3 Opportunity..…………………………………………..28 3.8.4 Threat...………………………………………………..28  CHAPTER 4   STRATEGY AND APPROACH 4.1   Communication Strategy…………..………………………... 29 4.2   Creative Strategy………………………..………...….…...… 29 4.2.1 Objective…………………………………………….....29 4.2.2 Message………………………………………….…….30 4.2.3 Positioning……………………………………........…. 30 4.3   Design Strategy…...………………………………………... 30 4.3.1 Visual Strategy….………………………………….… 30 4.3.2 Verbal Strategy…..………………………………….....31 4.3.3 keyword………….………………………………….....31 4.4   Media Strategy…………………………………………….....31  CHAPTER 5   VISUAL DESIGN  5.1  Creative Process……………………………………………..32    5.1.1 Mind map & Brainstorming…………………………...32    5.1.2 Mood Board…………………………………………....35            5.1.3 Hand Drawn Sketches………………………………….36            5.1.4 Digital Development…………………………………...39  CHAPTER 6   MEDIA PLANNING & IMPLEMENTATION  6.1  Book Technical Specification………………………………..42    6.1.1 Binding Cover………………………………………….42 ! "#!   6.1.2 Book Materials…………………………………………42    6.1.3 Book Size………………………………………………42  6.2  Design………………………………………………………..43    6.2.1 Name Style Book Title………………………………...43    6.2.2 Cover…………………………………………………..44     6.2.2.1 Front cover…………………………………..44     6.2.2.2 Spine Book…………………………………..44     6.2.2.3 Back Cover…………………………………..45     6.2.3 Opening and Closing Page of The Book…………….45     6.2.4 Table of Content……………………………………..46     6.2.5 Content……………………………………………….47      6.2.5.1 System Grid………………………………….47      6.2.5.2 Divider Page…………………………………48      6.2.5.3 Content page………………………………....50  6.3    Visual………………………………………………………52     6.3.1 Photography………………………………………….52     6.3.2 Illustration……………………………………………53  6.4   Font………………………………………………………...54  6.5   Supporting Items…………………………………………..55     6.5.1 Poster………………………………………………..55     6.5.2 Postcard……………………………………………..56     6.5.3 Bookmark…………………………………………...57     6.5.3 Sticker……………………………………………….58   ! "##!CHAPTER 7   CONCLUSION & RECOMMENDATION  7.1  Conclusion………………………………………………….59  7.2  Recommendation…………………………………………...59  REFERENCES….………………………………………………………………….60 CURICULUM VITAE……………………………………………………………..61 APPENDICES………………………………….……………...………………...…63              ! "###!LIST OF FIGURES  5.1 Mind Mapping .....................................................................................................32 5.2 Brainstorming ......................................................................................................34 5.3 Mood Board 1 ......................................................................................................35 5.4 Mood Board 2 ......................................................................................................35 5.5 Hand Drawn Sketches 1.......................................................................................36 5.6 Hand Drawn Sketches 2.......................................................................................38 5.7 Hand Drawn Sketches 3.......................................................................................39 5.8 Digital Development…………………………………………………………39-41 6.1 Name Style...........................................................................................................43 6.2 Front Cover Book ................................................................................................44 6.3 Spine Book...........................................................................................................44 6.4 Back Cover Book.................................................................................................45 6.5 Opening & Closing Book ....................................................................................45 6.6 Table of Content ..................................................................................................46 6.7 Grid 2 Column .....................................................................................................47 6.8 Grid 3 Column .....................................................................................................47 6.9 Grid 4 Column .....................................................................................................48 ! "#$!6.10 Divider Page 1....................................................................................................48 6.11 Divider Page 2....................................................................................................49 6.12 Divider Page 3....................................................................................................49 6.13 Divider Page 4....................................................................................................50 6.14 Content Page 1 ...................................................................................................51 6.15 Content Page 2 ...................................................................................................51 6.16 Content Page 3 ...................................................................................................51 6.17 Photography 1 ....................................................................................................52 6.18 Photography 2 ....................................................................................................52 6.19 Illustration 1 .......................................................................................................53 6.20 Illustration 2 .......................................................................................................53 6.21 Poster..................................................................................................................55 6.22 Postcard 1...........................................................................................................56 6.23 Postcard 2...........................................................................................................56 6.24 Postcard 3...........................................................................................................56 6.25 Bookmark 1........................................................................................................57 6.26 Bookmark 2……………………………………………………………………57 6.27 Bookmark 3……………………………………………………………………57  ! "#!6.28 Sticker 1……………………………………………………………………58 6.29 Sticker 2……………………………………………………………………58 6.30 Sticker 3……………………………………………………………………58   

DESIGN PUBLICATION âVINYL RECORD BOOKâ

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