ANALISIS IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP NILAI PELANGGAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI KASUS: PT. ASTRA INTERNATIONAL TBK - DAIHATSU PLUIT BRANCH)

Abstract

ANALISIS IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP NILAI PELANGGAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI KASUS: PT. ASTRA INTERNATIONAL TBK - DAIHATSU PLUIT BRANCH) - Customer Relationship Management (CRM), Kualitas Pelayanan, Nilai Pelanggan, Loyalitas Pelanggan