The influx of Digital Natives into higher education, combined with the introduction of virtual learning
environments as the primary means of interaction between students and universities, will have a
transformational effect on learning and on library services. This paper examines the e-book market-place and
the main UK responses to it (the Southern Universities Purchasing Consortium’s tender and the JISC E-Books
Observatory project). Within this context the innovative measures already taken by Bournemouth University
are discussed, as are plans to develop innovative pedagogic frameworks and an e-reading strategy through a
Higher Education Academy-funded pathfinder project, Innovative E-Learning with E-Resources (eRes)