This paper examines the relationships between variables included in the Norm Activation Model of prosocial behaviour (NAM). Specifically, we evaluate the strength of two commonly used interpretations of this model, namely the NAM as a mediator model and the NAM as a moderator model. Five studies focussing on a variety of prosocial intentions and behaviours provide most support for the NAM as a mediator model. Furthermore, these studies validate past research by showing that variables included in the NAM are powerful in explaining a diversity of prosocial intentions and behaviours in the social as well as in the environmental context

De Groot, Judith I.M.

Steg, Linda

English

ABSTRACT. The authors examined the relationships between variables included in the Norm Activation Model (NAM; S. H. Schwartz, 1977) of prosocial behavior. Specifically, they evaluated the strength of 2 commonly used interpretations of this model: the NAM as a mediator model and the NAM as a moderator model. For the most part, 5 studies focusing on a variety of prosocial intentions and behavior support the NAM as a mediator model. Furthermore, these studies validate past research by showing that variables included in the NAM are powerful in explaining a diversity of prosocial intentions and behavior in the social and environmental contexts

Judith I M De Groot

Linda Steg

CiteSeerX

Morality and prosocial behavior: The role of awareness, responsibility, and norms in the norm activation model

The authors examined the relationships between variables included in the Norm Activation Model (NAM; S. H. Schwartz, 1977) of prosocial behavior. Specifically, they evaluated the strength of 2 commonly used interpretations of this model: the NAM as a mediator model and the NAM as a moderator model. For the most part, 5 studies focusing on a variety of prosocial intentions and behavior support the NAM as a mediator model. Furthermore, these studies validate past research by showing that variables included in the NAM are powerful in explaining a diversity of prosocial intentions and behavior in the social and environmental contexts.</p

De Groot, Judith I. M.

ARTS repository - University of Groningen

Morality and Prosocial Behavior:The Role of Awareness, Responsibility, and Norms in the Norm Activation Model

University of Groningen

The authors examined the relationships between variables included in the Norm Activation Model (NAM; S. H. Schwartz, 1977) of prosocial behavior. Specifically, they evaluated the strength of 2 commonly used interpretations of this model: the NAM as a mediator model and the NAM as a moderator model. For the most part, 5 studies focusing on a variety of prosocial intentions and behavior support the NAM as a mediator model. Furthermore, these studies validate past research by showing that variables included in the NAM are powerful in explaining a diversity of prosocial intentions and behavior in the social and environmental contexts

NARCIS 

Morality and Prosocial Behavior: The Role of Awareness, Responsibility, and Norms in the Norm Activation Model

Bournemouth University Research Online

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Morality and Prosocial Behavior: the Role of Awareness, Responsibility and Norms in the Norm Activation Model

Morality and Prosocial Behavior: the Role of Awareness, Responsibility and Norms in the Norm Activation Model

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CiteSeerX

ARTS repository - University of Groningen

ARTS repository - University of Groningen

University of Groningen

NARCIS

ARTS repository - University of Groningen

University of Groningen

University of Groningen

Bournemouth University Research Online