Poster for Education Enhancement Conference, Bournemouth University May 2010

Explores the delivery of a CPD unit on Word of Mouth Communicatio

Cownie, Fiona

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Bournemouth University Research Online

Experiences of CPD – The Media School Short Course FrameworkFiona Cownie• Prepare early but expect late course confirmation• Use contacts to generate interest• Opportunity to develop research interest • Professional expectations – delivery; location• Excellent support from CEMP• Great way to generate enterprise incomeRecommendations to AcademicsShort	  course	  -­‐	  WOM	  Audience	   Face	  to	  face	  	  delivery	  Online	  delivery	  Assessment	  A:tudes	  to	  MA	  study	  Size	  and	  balance	  of	  cohort	  	  	  Short	  course	  -­‐	  WOM	  Audience	   Face	  to	  face	  	  delivery	  Online	  delivery	  Assessment	  Conceptual	  development	  Assessment	  brieﬁng	  Tutorials	  Short	  course	  -­‐	  WOM	  Audience	   Face	  to	  face	  	  delivery	  Online	  delivery	  Assessment	  :ra;	  online	  synopsis	  Wri=en	  submissions	  Peer	  forma@ve	  feedback	  Short	  course	  -­‐	  WOM	  Audience	   Face	  to	  face	  	  delivery	  Online	  delivery	  Assessment	  Blog	  Forum	  Unit	  materials	  1 243

Experiences of CPD: The Media School Short Course Framework

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