We present mid-infrared Spitzer IRAC and MIPS images of the UX Orionis star VV Ser and the surrounding cloud. The 5.6--70 micron images show bright, localized and nebulous emission extended over 4 arcmin centered on VV Ser. We interpret the nebulosity as being due to transiently heated grains excited by UV photons emitted by VV Ser. A companion paper describes how the physical structure of the VV Ser disk has been constrained using a wide range of observational data modeled by an axisymmetric Monte Carlo radiative transfer code. In this paper we employ the model to study the nebulosity surrounding VV Ser using quantum-heated PAH molecules and Very Small Grains (VSGs) consisting of amorphous carbon in the thermal cooling approximation. Imprinted on the nebulosity is a wedge-shaped dark band, centered on the star. We interpret this dark wedge as the shadow cast by the inner regions of a near-edge-on disk in UV light, allowing the PAHs to be excited only outside of this shadow. The presence of a disk shadow strongly constrains the inclination as well as the position angle of the disk. Although depending on the adopted PAH opacity, the abundance of PAHs in the surrounding cloud is constrained to 5+/-2% of the total dust mass, given the opacity. The extent of the nebulosity constrains the density of the gas surrounding the VV Ser disk to 500+/-200 cm-3 for a gas-to-dust ratio of 100. This low density suggests that the quantum heated material is not part of the original envelope of VV Ser and that it is rather a quiescent part of the Serpens molecular cloud that the star has passed into after being formed. [Abstract abridged
