THE APPLICABILITY OF STRATEGIC ANALYSIS METHODS FOR COMPETITION ENVIRONMENT IN THE DIAGNOSIS OF CULTURAL ORGANIZATION IN REGIONAL CONTEXT

Abstract

Culture has various dimensions, from instrument of communication and promotion of national values and expression of the national spirit to ways of spending free time. One of these dimensions has a special manifestation in the arts management performance context: culture is a vital element for institutions aimed at mobilizing community`s social, moral and educational resources. Therefore, cultural institutions have become interested in issues such as costs, financing and competitive advantages, as development and profitability have become priorities for managers in this field, which has witnessed a shift from cultural institution to cultural organization. Indeed, nowadays cultural organizations use more and more intensively management instruments as a consequence of environment changes and increasing complexity of the approached problems. The paper aims at revealing the implementation methods of strategic analysis models for identifying the appropriate opportunities and strengths required for creating distinctive features and competitive advantages within cultural organizationscultural institution, cultural organization, competitiveness, strategic diagnosis, strategic analysis methods, competition environment, cultural management, opportunities and threats of the competition environment.