Leaders Role Within Cultural Industries

Abstract

In the increasingly turbulent and competitive environment business, the dilemmas experienced by managers in cultural industries are characteristic to this type of industries where knowledge and creativity are key to sustaining competitive advantage. Firms that compete in cultural industries must deal with a combination of ambiguity and dynamism, both of which are intrinsic to goods that serve an aesthetic or expressive rather than a utilitarian purpose. This article develops the importance of leadership and its utility in the field of cultural industries. In order to meet the goals and to achieve the objectives within cultural industries we have proposed three leaders’ profiles which can offer a competitive advantage on the market. We describe major advances and emerging patterns in this research domain where managing act refers to key challenges leaders and is related to the extent to which leaders are inclined to take business-related risks (the risk-taking dimension), to favor change and innovation to obtain a competitive advantage for their organization (the innovation dimension), and to compete aggressively with other companies on the market (the proactiveness dimension).leader, management, cultural industries, competitive environment business.