Presentation for the I International Seminar of Tourism and Hospitality Research, Alicante, April 18th, 2016.This intervention aims to provide a general overview of the research process to second year tourism students from the Cardiff Metropolitan University to subsequently illustrate the stages of this process with an specific research case study. The case study selected aims to understand how innovation emerges, what process do innovative ideas follow to develop and enter into the market and be successfully adopted by users. Consequently the case study presented focused on those who are responsible of the innovation process, that is innovative entrepreneurs, to follow them into their innovation journey
