Development of Food Retailing and Factors Affecting the Competition in Food Retailing

Abstract

Retailing is a dynamic and complex sector that offers wide range of products and services to consumers. This sector which includes different types of enterprises, has an important position within the supply chain. Food retailing has also a big potential within retailing sector. On the other hand, an intensive competition exists in food retailing. Taking place in the competitive market, food retailers attempt to gain a competitive advantage against their rivals with their geographic location, product selection and type, offered service quality and pricing alternatives. Additionally, food retailers also incline to develop their own branded products. The purpose of this study is to examine the development of food retailing sector, competitive structure and the main factors affecting this structure.Retailing; Food retailing; Competition; Competition in food retailing