We use a generalized Bayesian updating model to estimate the impact of health information appearing in the popular media on the consumption of eggs. Our model allows media publications with differing circulation numbers to have differing effects. Further, we explore the possible effects of several known psychological biases in learning.Marketing,

Chang, Hung-Hao

Just, David R.

English

Research Papers in Economics

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Health Information Availability and the Consumption of Eggs: Are Consumers Bayesians?

Health Information Availability and the Consumption of Eggs: Are Consumers Bayesians?

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Research Papers in Economics