SUSTAINABLE DEVELOPMENT OF A CITY BY USING A FOOTBALL CLUB

Abstract

The aim of the article is to present ideas upon which a model of sustaianble development through a football team (or club) can be set in practice. Football clubs represent more than just a simple sporting organization. They are a driver of the economy and of the society, and can also contribute to the local environment. The article focuses upon how the authorities of a city can use the local football club in order to reach economical, social and environmental development. After a brief presentation of how the investment in the club may look like, the article presents the development opportunities that a football club brings to its city of origin.: sustainable development, football club, economy, society, environment.