INTERNATIONALIZATION OF THE RETAILER ON EMERGING MARKETS: BETWEEN STRATEGIC CHOICES AND CULTURAL CHOICES, THE ROMANIAN EXAMPLE

Abstract

The global financial crisis raised the price of the access to bank loans, a viable solution for financing is represented by issuing municipal bonds. This paper presents the current situation of municipal bons issues in Romania focusing on destination, on costs, on loans’ guarantees and their impact on indebtedness of local government. Local municipal bond market in Romania has a relatively short history, tailored after 2001, knowing that a considerable advance in recent years. The most common reasons for which public authorities are calling for loans are: either in need of cash or in need to balance the budget.internationalization of retailing, French retailers, culturalism, universalism, double cultural filtration, Romania, eastern countries, emerging markets.