The internal and external environment analysis of Romanian naval industry with SWOT model

Abstract

SWOT analysis is an effective method used for strategic planning to identify potential, priorities and creating a common vision of achieving the development strategy for a company. This should answer the question “Where are we?†involving the analysis of the internal and external environment generally and specifically. It used to evaluate the company environment factors. Only by taking into consideration the components of general environment : economic environment, social environment, political environment, legislation and pressure groups, a company will be able to adopt the particular way of action, which will assure its performance and advantages on present and potential competitors.opportunities, strengths, threats, weaknesses