Finding information about privacy practices can be difficult: privacy
policies often do not present this information in an accessible way.
People typically do not know how or for what purpose their personal
information, gathered online, will be used. When asked, people
frequently express concerns about their privacy, but their behavior
often does not reflect their concerns. We conducted an online survey to
examine participants' online privacy concerns, focusing especially on
the online shopping context. We asked participants about several
scenarios related to the privacy of personal information. We found that
Privacy Finder, a P3Penhanced search engine, provides information that
addresses the scenarios that participants believe are most likely to
occur. We also asked participants about a wide range of items for
purchase online to evaluate which types of items are more likely to
raise privacy concerns
