This position paper is about methods for effective, privacy-friendly
mobile advertising. Specifically, we propose a new social-targeting
design for using consumer location data from mobile devices (smart
phones, smart pads, laptops, etc.) to target advertisements in a manner
that is both effective and privacy friendly. This paper introduces the
main concepts, provides theoretical background and ties to the
literature, presents the design itself, and discusses applications.NYU Stern and Coriolis Lab
