Volitve 2000 in predvolilna kampanja

Abstract

V članku analiziram predvolilno kampanjo, programe strank in politične konflikte v predvolilnem obdobju. Programe strank osvetlim s trendi ekonomske in politične globalizacijeugotavljam, da programi premalo upoštevajo pasti nove informacijske in komunikacijske tehnologije. Obravnavam ideološko in politično vsebino predvolilne kampanje, primere pristranske in negativne propagande, pa metode predvolilnega marketinga. Volilno izbiranje skušam pojasnjevati z opredelitvami volilcev, neopredeljnih volilcev in nevolilcev ter rezultati javnomnenjskih raziskav. Analiziram pozitivne in negativne primere televizijskih soočanj in informativnih oddaj. Odpiram dilemo, ali so mediji \u27objektivno\u27 spremljali predvolilna dogajanja, ali so ohranjali status neodvisnih javnih institucij ali pa je prevladovala levosredinska \u27oligarhija medijev\u27.The article analyzes pre-electoral campaigns, parties\u27 programs and political conflicts in the pre-electoral period. Party programs are elucidated by trendsof economic and political globalisation. The author finds that these programs take too little into consideration the snares of new information and communication technologies. Issues that are dealt with are: the ideological and political contents of the pre-electoral campaign, examples of prejudiced and negative propaganda, methods of pre-electoral marketing. Electoral choice is being explained through voters\u27 declarations, undeclared voters, non-votersand public opinion poll researches. Positive and negative examples of television confrontations and informative broadcasts are analyzed. The dilemma is put forward whether the media "objectively" followed pre-electoral activities, did they retain the status of independent public institutions, or was there a predominance of the left-middle "media oligarhy"