This paper presents a research outcome that examines the construct that explains the cohesiveness of members of the social media in fostering unity.As the proliferation of the new media becomes rampant with the prevalence of the Internet, society tends to become individualistic and spends more time with their digital devices rather than interacting with family members, neighbors and colleagues.This phenomenon if left unchecked may contribute to disunity within the society. Hence, the objective of the study presented in this paper was to come up with
a construct that can explain virtual community
cohesion in fostering unity.The research approach
includes consulting relevant materials on social
cohesion and identifying dimensions that make up the social cohesion construct. These were then subjected to reviews by experts in the field of community cohesion. Meanwhile operational definitions of virtual community were examined and mapped against the traditional social cohesion. This results in a construct comprising of 8 components with 46 items for measuring unity through virtual community cohesion
