Building a Business Intelligence (BI) application is very challenging as it is a young discipline and does not yet offer well-established strategies and techniques for the developments process when compared to the software engineering discipline. Furthermore, information requirements analysis for BI applications which integrate data from heterogeneous sources differs significantly from
requirements analysis for a conventional information system.Conceptual Design Model Operational Data Store (CoDMODS) to build BI application that focuses on operational information to support business operations is
proposed.In this model, combination of community
interaction and data integration approach were used to identify the requirements for developing BI application.Furthermore, how the operational data store can be used for operational and tactical information and can be transferred to a data warehouse for supporting analytical
information and decision making is also presented. Finally, to verify and validate the proposed model, the case study approach using web application development in selected subject areas is elaborated
