Diversity's harvest: Interactions of diversity sources and communication technology on creative group performance

Abstract

Our research is based on arguments that three different diversity sources in groups - agreeableness, openness, and ethnicity - might simultaneously possess separation properties that result in social categorization and variety properties that provide non-redundant and value-adding information resources. To help understand how these diversity sources interact with the additive and reductive features of communication technology to impact group creativity, we designed two studies involving computer mediation, nominal group technique, and face-to-face (control) communication. Our findings suggest that agreeableness, openness, and ethic diversity possess both negative separation and positive variety properties. Whereas the separation properties of all three diversity sources, as well as the variety properties of openness diversity, are evident in newly-formed groups, the variety properties of agreeableness and ethnic diversity are only manifest in mature groups. Finally, the additive and reductive features of communication technology interact with all three diversity sources to impact creative group performance in different ways.Group diversity Computer mediated communication Creativity