International Institute of Social and Economic Sciences (IISES)
Abstract
The article examines consumer protection related to several
disciplines in the view of business administration. The analysis
focuses on the characteristics and operation of the European
institutional system. The inclusion of consumer protection into
the business administration system itself can be considered as a
niche subject in the light of the available sources. The first
part of the study concerns with the clarification and the
precise determination of the economical conceptual web of the
topic. The second part presents the exploration of the
institutional systems of consumer protection and the examination
of their public judgement in European perspective. The
motivation of the analysis is given by the fact that creation
and coordination of an institutional system of consumer
protection is a very complex process in each country. The study
introduces the European types of institutional structures in
system included and it presents the European practice of
governmental consumer protection subsidies. The analysis of the
judgement of the institutional system is based on the results
and models of the author’s previous researches. According to the
assumption, the public judgement of the organizations performing
consumer protection tasks is affected by many factors, which can
be classified and quantified. The analysis of the judgement is
based on the development of confidence in the governmental and
non-governmental organizations, which is examined by this study
in relation to the 27 EU member states in the period between
2006 and 2011. The study is based on scientific literature and
legal processing, on the analysis of the results of
Eurobarometer and Flashbarometer surveys carried out by the
European Commission and on the results of previous researches
