DEVELOPING A PERFORMANCE IMPORTANCE MATRIX FOR A PUBLIC SECTOR BUS TRANSPORT COMPANY: A CASE STUDY

Abstract

This paper presents a study of comparison of the importance attached by the service providers’ and the customers’ with respect to eighteen service characteristics towards the public transportation services provided by a bus company. The survey was conducted in three bus depots in one division of a state road transport undertaking (SRTU) in south India. The importance the SRTU and the customers attach to these characteristics indicates significant differences. This reveals the existence of a gap between customers’ expectations and the service provided by the company. Finally the customer retention and customer development criteria have been. identified.Performance importance matrix, Customer expectations, Public bus transport, Radar chart.