This study is an attempt to introduce a new technological pedagogy which is more effective in students attitudes toward mathematics. Content Analysis method as a qualitative research method was used in this research. Based on research method 16 principles were obtained prior persuasive models, theories and approaches. They are as usable principles to persuade students in the computer based mathematics classrooms. These principles can be employed by teachers and course ware designer in three different conditions; first, for students with negative attitude toward mathematics. Second, increase the positive attitude of the students to a higher level. Last but not least, for create a condition to prevent of changes in students' attitude from positive level to lower level
