CORPORATE SOCIAL RESPONSIBILITY IN ENGLISH FOOTBALL: HISTORY AND PRESENT

Abstract

The purpose of this descriptive research is to present what kind of corporate social responsibility (CSR) activities English football clubs are implementing. The paper was designed by approaching the examples of the twenty clubs playing in the 2010-2011 season of the Premier League. A key finding is that football clubs are not only interested in the sporting outcome on the field, but they are also aware of their social status. An implication of this research would be to encourage academics to research more upon the use of CSR in professional sports, as there is a lack of literature regarding this topic. Diminishing the lack was the reason why sport has been chosen as an example, while the reason for selecting English clubs as case studies is backed up by the fact that these organizations have some of the most developed CSR programs in European sport. Limitations of the paper are that it does not offer financial implications of running CSR programs, nor does it trace very deep the implications of the programs on individuals. The originality of the research is provided by the combination between CSR and football, resulting in a topic that few academics have been concerned with researching.community, English football, Football CSR, football management, Premier League, sport business.