Empreendedorismo nas Artes ou Artes do Empreendedorismo? Um estudo empírico do ‘Cluster’ da Rua Miguel Bombarda

Abstract

Culture and art are emerging as the principal components of the creative industries raising their attractiveness in urban centers. Economics apparently does not have a direct connection with culture and art. However, a closer look into de reality shows that economics and arts are intrinsically related with arts benefiting from a more entrepreneurial and economic led perspectives. The proposed study details the intimate connection which is established between arts and economics by empirically analyzing the vibrant creativity cluster of Miguel Bombarda Street (MBS), situated at the centre of Porto city. This insightful and informative case further provides a pertinent account on the role of entrepreneurship in arts. Through a combination of in depth interviews to key actors and a comprehensive survey to all the firms and art galleries of MBS, the study highlights and details the emergence of MBS cluster and the reasons and players responsible for such emergence and development. Finally, based on the results we evaluate and discuss MBS cluster sustainability and how this type of projects might contribute for the renewal and boost the Porto city.indústrias criativas; artes; clusters; empreendedorismo