This paper addresses approaches to using publicity and public relations to meet the goals of the NASA Space Grant College. Methods universities and colleges can use to publicize space activities are presented

Fosha, Charles E.

English

NASA Technical Reports Server

N93- 23 1 _15 I
Workshop 5
Publicity and Public Relations
Charles E. Fosha
Colorado Space Grant Consortium
university of Colorado
Colorado Springs, CO 80918
First National Space Grant Conference
Columbia, Maryland
January 16-19, 1990
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https://ntrs.nasa.gov/search.jsp?R=19930013956 2020-03-17T07:01:34+00:00Z
Publicity and Public Relations
Abstract
This paper addresses approaches to using publicity and public
relations to meet the goals of the NASA Space Grant College.
Methods universities and colleges can use to publicize space
activities are presented.
Introduction
The NASA Space Grant College program has specific goals to be
accomplished. Publicity and public relations can make
attainment of those goals possible. The goals are identified
below.
Promote partnerships and cooperation among universities,
government, and aerospace industries.
Promote strong science-math-technical educational base from
kindergarten to university.
Encourage interdisciplinary training, research and public
service programs to recruit and train professionals in the
field of aerospace.
The workshop participants decided that to further the goals
of the NASA Space Grant College, it would be best to define
tools, approaches and relationships. Some pitfalls are also
presented.
Tools
Tools are mechanisms that can be used to inform the specific
audience of the purpose of the Space Grant College or what
special events may be of interest to them.
Examples are:
Brochures
For industry
What research is on-going
What classes are available
What opportunities might be available for employees
For education
Fellowships available
Scholarships available
Press releases of specific events
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Knickknacks
Paperweights, T-Shirts, Games, Pens, Decals, Nerf Balls
Presentation Materials
video Tapes, Printed material
Newsletter
NASA Publications
Public Affairs
Public Education
Approaches
Approaches to be used to strengthen the public relations
effort could include:
Electronic Mail such as Compu-Serve or others
A national board consisting of the program directors
College students participate in and/or judge high school
science fairs
Presentation of the program to senior industry
representatives
Presentation of the program to secondary education by
undergraduate and graduate students
Meet with state legislatures
Develop a national Space Grant College library
Award scholarships to secondary students to Space Camps
Develop a LOGO that will identify the program
Use local educational television programs to inform the
public of what is happening at the NASA Space Grant College
Utilize existing news bureaus
Link with other organizations, including underrepresented
groups.
Encourage computer companies to develop software and games
for the Space Grant Colleges to distribute to kindergarten
through grade 12 students.
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Relationships
Forming relationships with industry and the educational
community is necessary. The following ideas were discussed.
With industry
Named Fellowships
National Space Grant College Board Membership
With other educational institutions
Work with secondary education students and help the
transition into college
Give award letters to most promising students who
participate in NASA Space Grant College events
pitfalls
There are errors that can be made using publicity.
these are:
Some of
Over publicize and generate too high expectations
Incur high costs
Over commitment
Summary
This summary of the workshop presents some ideas for using
publicity and public relations to further the goals of the
NASA Space Grant College. What is presented here is not
exhaustive and some of these ideas may not work for your
particular situation. When the next symposium is held, we
will be able to report on how some of these ideas worked.
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