NASA/DOD Aerospace Knowledge Diffusion Research Project. Paper 3: The impact of a sponsor letter on mail survey response rates

Abstract

We describe the impact of two interventions in the design of mail surveys. The interventions were devised to increase response rates and to clarify sample eligibility. To test their effectiveness, the interventions occurred at different points in each of three surveys. One intervention was a letter from the research sponsor (NASA) supporting the research. The other intervention was the inclusion of a postcard that could be used by the respondent to indicate that the questionnaire was not appropriate for him/her. The sample was drawn from the membership of a professional aerospace research society, the American Institute for Aeronautics and Astronautics (AIAA). Scientists and engineers are difficult to survey for two reasons. First, there are significant problems with the definition of scientists and engineers. Second, typically there are low response rates in surveys of this group. These two problems were found in the NASA surveys. The results indicate that the sponsor letter improved response rates under certain conditions described here. The postcards assisted in identifying non-eligible persons, particularly when the postcards accompanied a pre-survey letter. The implications for survey costs are discussed