Market Competitiveness and Demographic Profiles of Dairy Alternative Beverages in the United States: The Case of Soymilk

Abstract

Data from U.S. households for year 2008 were used in examining market competitiveness of soymilk using tobit procedure. Unconditional own- and cross-price elasticities are larger than their conditional counterparts. Income, age, employment status, education level, race, ethnicity, region and presence of children are significant drivers affecting the demand for soymilk.Soymilk, white milk, flavored milk, Nielsen HomeScan data, tobit procedure, Agribusiness, Consumer/Household Economics, Demand and Price Analysis, Marketing, D11, D12,