The Implicit Prices of Finfish and Shellfish Attributes and Retail Promotion Strategies: Hedonic Analysis of Weekly Scanner Data in the U.S.

Abstract

Using AC Neilson retail scanner data on U.S. frozen finfish and shellfish sales from 2007-2010, hedonic models of each market estimated price discounts following the Deepwater Horizon oil spill and as a result of promotional activities, and premiums and discounts for select products labeled “wild” and “imported”, respectively.Hedonic Analysis, Scanner Data, Finfish, Shellfish, Fisheries, Implicit Prices, Product Attributes, Promotion, Labeling, Deepwater Horizon Oil Spill, Demand and Price Analysis,