The “Made in USA poultry label” and consumer choice in Ghana

Abstract

Market survey data from Ghana was used to gain understanding of consumers’ attitudes, preferences for foreign food products, and the role product country of origin plays in the demand for poultry. Intention to purchase poultry from the US was anchored on product packaging, quality, expiry date and country of origin.Country of origin, consumer preference, poultry demand, Ghana, US exports., Agribusiness, Industrial Organization, Marketing, Q13, Q17,