Content distribution networks have been extremely successful in today's
Internet. Despite their success, there are still a number of scalability and
performance challenges that motivate clean slate solutions for content
dissemination, such as content centric networking. In this paper, we address
two of the fundamental problems faced by any content dissemination system:
content search and content placement.
We consider a multi-tiered, multi-domain hierarchical system wherein random
walks are used to cope with the tradeoff between exploitation of known paths
towards custodians versus opportunistic exploration of replicas in a given
neighborhood. TTL-like mechanisms, referred to as reinforced counters, are used
for content placement. We propose an analytical model to study the interplay
between search and placement. The model yields closed form expressions for
metrics of interest such as the average delay experienced by users and the load
placed on custodians. Then, leveraging the model solution we pose a joint
placement-search optimization problem. We show that previously proposed
strategies for optimal placement, such as the square-root allocation, follow as
special cases of ours, and that a bang-bang search policy is optimal if content
allocation is given