We analyze the classic problem of existence of Einstein metrics in a given
conformal structure for the class of conformal structures inducedf Nurowski's
construction by (oriented) (2,3,5) distributions. We characterize in two ways
such conformal structures that admit an almost Einstein scale: First, they are
precisely the oriented conformal structures c that are induced by at
least two distinct oriented (2,3,5) distributions; in this case there is a
1-parameter family of such distributions that induce c. Second, they
are characterized by the existence of a holonomy reduction to SU(1,2),
SL(3,R), or a particular semidirect product SL(2,R)⋉Q+, according to the sign of the Einstein constant of the
corresponding metric. Via the curved orbit decomposition formalism such a
reduction partitions the underlying manifold into several submanifolds and
endows each ith a geometric structure. This establishes novel links between
(2,3,5) distributions and many other geometries - several classical geometries
among them - including: Sasaki-Einstein geometry and its paracomplex and
null-complex analogues in dimension 5; K\"ahler-Einstein geometry and its
paracomplex and null-complex analogues, Fefferman Lorentzian conformal
structures, and para-Fefferman neutral conformal structures in dimension 4; CR
geometry and the point geometry of second-order ordinary differential equations
in dimension 3; and projective geometry in dimension 2. We describe a
generalized Fefferman construction that builds from a 4-dimensional
K\"ahler-Einstein or para-K\"ahler-Einstein structure a family of (2,3,5)
distributions that induce the same (Einstein) conformal structure. We exploit
some of these links to construct new examples, establishing the existence of
nonflat almost Einstein (2,3,5) conformal structures for which the Einstein
constant is positive and negative