We report the results of our follow-up campaign of the supernova impostor PSN
J09132750+7627410, based on optical data covering ∼250d. From the
beginning, the transient shows prominent narrow Balmer lines with P-Cygni
profiles, with a blue-shifted absorption component becoming more prominent with
time. Along the ∼3months of the spectroscopic monitoring, broad
components are never detected in the hydrogen lines, suggesting that these
features are produced in slowly expanding material. The transient reaches an
absolute magnitude Mr=−13.60±0.19mag at maximum, a typical
luminosity for supernova impostors. Amateur astronomers provided
∼4years of archival observations of the host galaxy, NGC 2748. The
detection of the quiescent progenitor star in archival images obtained with the
Hubble Space Telescope suggests it to be an 18−20\msun white-yellow
supergiant.Comment: 7 pages, 4 figures, supplemental material available in the source
file. Accepted for publication on Astrophysical Journal Letter